Concepting

We're on the home stretch....For the next several classes, we're going to be using much of the class time as a lab for designing both your concepts and style guide. We will also be having one more pop quiz so BE READY! . If you presented mood boards that expressed a spectrum such as a museum or art gallery, then you should do one concept for each mood board. If you presented mood boards with one that articulated or expressed the current brand and one that targeted the new brand, then you should base both your concepts on the future brand. Play with "volume." In the case museums, maybe one concept is more about the visitor and another is more about the museum and it's work. You get the idea. Ask lots of questions over the next couple of weeks.


Lecture Deck PDF

Below are the assignments for this week, required reading and templates. Go get em!

Final Assignment #1:

Integrate and utilize all the materials (tools) you’ve developed over the course and develop 2 alternative homepage concepts that are on strategy, architecture and brand.

Final Assignement #2:

Pick one of your final home page designs and develop a simple 2 page style guide detailing typefaces, colors, links and other vital information for a smooth handoff.

Save both the your home page concepts as JPGS and style guide as PDF. These files should be uploaded to the class server/folder.

FOR CRITIQUE:

1. Web Pages - save as jpgs into your folder for projection
2. Wire Frame - Also save as jpg in your folder for projection
3. Style Guide - Save as PDF into your folder for projection



Adobe InDesign template provided.

Required Reading:

Read Visual Design and Testing

There will be another quiz in your future on this reading......

Another top 5 Sites:

www.k10k.com
www.lessrain.de
www.iht.com
www.metadesign.com
www.ourcommon.com

Some good reference materials:

Photoshop CS 4 QuickStart Guide
Adobe Classroom in a Book