Flash Class

Good job last night. Here's some other cool examples of Flash to look at as well as the attached presentation from class.

The home work is in the lecture deck. This is due on the 5th. As always, I'm available for questions and help.

Attached presentation.

Site examples:

1996: GaboCorp

1998: NRG

2001: 2Advanced

2003: RoadRunner

2004: Bill Harvey

2006: NikeAir

2006:IKEA

OLA- Banners:

BannerBlog

• HP- Big Prints

• GTI Road Block

Flash Guys

Grant Skinner

Eric Natzke

Alternative Class lecture deck

Some Resources:

Adobe Flash CS3 Professional Hands-On Training

Adobe Flash CS3 Professional Hands-On Training is the latest, updated version of the highly acclaimed publication from the leaders in training at lynda.com. In this book, readers will find carefully developed lessons and exercises that teach readers to create interactive Web sites and rich media, with the latest version of the Flash authoring tool. Given the extensive changes to the Flash interface and function, the step-by-step approach is much needed to help present things to a beginner in a very clear, easy-to-follow way. In it, they’ll learn how to use the full set of creative drawing, animation, and interactive tools including drawing and color tools, animation basics, symbols and instances, motion, bitmaps, buttons, movie clips, sound, components and forms, and video. Not only that but readers will learn how to use the new powerful integration features with Photoshop and Illustrator and discover new Shape Primitives (expanding your ability to use and manipulate shapes), a new Pen tool that functions like that found in Illustrator, a new ability to convert animations to ActionScript 3, a brand new unified interface matching that of others in the Creative Suite, and much more. Accompanied by a CD-ROM loaded with classroom-proven exercises and QuickTime training videos, this book ensures ensures readers will master the key features of Adobe Flash CS3 in no time.

Flash CS3 Professional for Windows and Macintosh
With Adobe's acquisition of Macromedia, millions of Photoshop users may be installing Flash for the first time and Flash CS3 Professional for Windows and Macintosh: Visual QuickStart Guide is there to show them what to do. From basic first steps, such as exploring the drawing tools, including Flash CS3's new Pen tool, to frame-by-frame animation, motion tweening, and shape tweening, this book serves as the beginner's guide to Flash. But it doesn’t stop there: sections on interactivity, sound, and video have been fully updated to demonstrate best practices in ActionScript 3.0, as well as the latest in Flash's video technology.

Mood Boards/branding

You made it to week 5 and everyone's doing a great job!

In week 5, we continue along the web design process and discover how brand and mood boards all play an important role in establishing the right brand voice and tone for your newly proposed site redesigns. Feel free to develop one mood board for the current site and one for the one you're redesigning OR one board for one audience and one for another OR one to represent one end of the brand spectrum and one for the other end - many ways to do this so have fun with it.

These should be designed and printed out to 20" x 30" using the template (not much of a template...just an Illustrator Doc that's 20 x 30). Don't forget to mount them on foam core. These also take hours to print so get going sooner than later...

Questions?


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Assignment:

Use stock photography/illustration, objects, colors, icons, type and/or anything else it takes to get your mood across and develop 2-mood boards (see different combinations of mood boards above) using pictures, brand attributes, color blocks, icons, etc. You can also use www.tonystone.com or www.gettyimages.com for other photo choices.

Guidelines:

- 20 x 30 format in illustrator

- don’t forget to mount them on foam core board (you'll need two sheets of 20 x 30 and a can of spray mount adhesive)

- you may also tile multiple pages and past them together to a 20 x 30 print (make sure it looks good)

- ask lab assistant for directions and advice on printing to large format printer before time gets too tight.


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Class Lecture Deck
Example Mood Board

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Some Resources:

Marks of Excellence:

Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership.--This text refers to an out of print or unavailable edition of this title.

Designing Brand Identity:
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.